Allan Block · Estimating tool · Social video
Estimator Social Brief
For the outside video team. Built from Riley's five screen captures, reviewed Sept 30, 2026. Launch Oct 22 at HNA, booth 24028.
Draft. The decisions below are Braden's to make before this goes out.
Decisions for Braden
- Content set. Three pieces cut from one edit session: a 15s teaser reel, a 30s launch reel with a 16:9 master, and three 6s story loops. Recommended. Fallback if the team is stretched by Denver and Made Here: drop the teaser reel and keep the stories plus launch.
- Oct 17 slot. Swap the static "The Answer Is Coming" post for the teaser reel, with the Option 4 plain card as its end frame (recommended), or keep the static and post the reel Thu Oct 15 as an extra grid post.
- How much to show before Oct 22. Show the process, hide the answer: no legible block counts, totals or URL until launch (recommended). This also keeps Guess the Count safe.
- On screen text. Three word supers, Draw it. See it. Count it., carried across every piece (recommended), or no text like the HNA opener. Screen UI alone doesn't read muted.
- Product name. Is "AB Estimator" (top left of the UI) the final name, and can it appear before Oct 22?
- Oct 22 payoff. End the launch reel by running the Guess the Count wall through the tool and revealing the real count. Needs that wall's dimensions for Riley.
What we have
| File | Length | Size | Shows | Use |
|---|
| Estimator-SimpleEstimate | 0:08 | 1406×720 30fps | Basic mode. Surcharge, clay, three segments, elevation builds, wall type. | Launch reel |
| AB_Estimator_Advanced | 0:17 | 1422×720 30fps | Plan trace with arc, station points, conditions, 3D terrain orbit, Estimate Results table. | All pieces |
| AB-Estimator-Patio-Trace | 0:10 | 1406×720 30fps | Patio wall with posts, 3D preview, wall height slider. | Teaser, launch |
| Estimator-Teaser | 0:34 | 1280×720 24fps | The three clips above cut together on a framed background. Cuts at 0:08 and 0:24. | Rough cut reference. Possible booth screen loop. |
| AB_Estimator.gif | 0:34 | 800×450 8fps | Same as Estimator-Teaser. | Skip |
All four mp4s carry silent audio tracks. Nothing to pull.
Problems in the current captures:
- 720p. A 9:16 crop of a 720 tall screen upscales about 2.7×. UI text goes soft. Fine for roughs, not finals.
- Round "N" badge bottom left in every clip. That's a developer mode indicator; the app was recorded from a dev build.
- Patio clip project name reads "sdfghbfg".
- Estimate Results shows dashes for every Unit Price, Total and Grand Total. Reads unfinished.
- Cursor moves fast with no holds. Hard to punch in and read.
Where it lands
Existing estimating thread in black, new video pieces highlighted. Grid Tue/Thu/Sat, stories Wed/Fri.
| Date | Post | Format |
|---|
| Tue Oct 6 | How Long (booth reveal, early access comments) | Grid, Option 4 plain |
| Wed Oct 7 | Story 1 Draw it. | Story, 6s |
| Sat Oct 10 | Denver, Built Twice | Reel |
| Tue Oct 13 | Made Here ep 1 | Reel |
| Wed Oct 14 | Story 2 See it. | Story, 6s |
| Sat Oct 17 | Teaser reel, replaces the static "The Answer Is Coming" (decision 2) | Reel, 15s |
| Wed Oct 21 | Story 3 Count it. Tomorrow. Booth 24028. | Story, 6s |
| Thu Oct 22 | Launch reel | Reel 30s + 16:9 |
Brief for the video team
Send this section. Source timecodes point at the current files so you can rough cut now. Swap in Riley's recaptures when they land; the edit stays the same.
All pieces
- 1080×1920, 30fps, H.264. Launch reel also 1920×1080.
- Music only. No VO. Must work muted.
- Supers: Draw it. See it. Count it. Heavy condensed caps, white on AB red or AB red on white. Keep out of top 250px and bottom 320px.
- Current 720p footage: screen sits in a frame on brand background, no punch in. Recaptures: punch in to the working area, max 2×.
- Before Oct 22: blur or cut any legible count, total or URL.
- Cut the round "N" badge bottom left. Crop or patch.
- End card uses the Option 4 plain template.
Teaser reel · 15s · Oct 17
Deliver Oct 149:16
| In | Out | Shot | Source | Super |
|---|
| 00:00 | 00:02 | First wall segment draws | Advanced 00:01 to 00:03 | Draw it. |
| 00:02 | 00:04 | Arc segment sweeps | Advanced 00:03 to 00:05 | |
| 00:04 | 00:08 | 3D terrain orbit | Advanced 00:12 to 00:15 | See it. |
| 00:08 | 00:10 | Patio posts, height slider up | Patio 00:06 to 00:08 | |
| 00:10 | 00:12 | Estimate Results pops, numbers blurred | Advanced 00:16 | Count it. |
| 00:12 | 00:15 | End card: Oct 22. HNA Booth 24028. AB logo | Template | |
Story loops · 6s each · Oct 7, 14, 21
Deliver Oct 6, 13, 209:16Loops clean
| Story | Shot | Source | Super |
|---|
| 1 · Oct 7 | Trace draws, arc closes | Advanced 00:01 to 00:05 | Draw it. Oct 22. |
| 2 · Oct 14 | 3D terrain orbit | Advanced 00:12 to 00:15 | See it. Oct 22. |
| 3 · Oct 21 | Results table scroll, numbers blurred | Recapture | Count it. Tomorrow. Booth 24028. |
Story 1 comes before any recapture. Cut it from current footage, framed.
Launch reel · 30s · Oct 22
Deliver Oct 199:1616:9 master
| In | Out | Shot | Source | Super |
|---|
| 00:00 | 00:03 | Pick wall condition, pick soil | Simple 00:00 to 00:01 | |
| 00:03 | 00:07 | Type lengths, elevation builds | Simple 00:01 to 00:04 | |
| 00:07 | 00:12 | Trace plan with arc | Advanced 00:01 to 00:05 | Draw it. |
| 00:12 | 00:16 | 3D terrain orbit | Advanced 00:12 to 00:15 | See it. |
| 00:16 | 00:20 | Patio posts, 3D preview | Patio 00:03 to 00:08 | |
| 00:20 | 00:25 | Estimate Results, legible, scroll to Grand Total | Recapture | Count it. |
| 00:25 | 00:30 | End card: Free. No login. URL. HNA Booth 24028 | Template | |
If decision 6 is yes: 00:20 to 00:25 becomes the Guess the Count wall and its real block count.
Ask Riley to recapture
Needed by Oct 7 to hit the Oct 14 teaser delivery.
Setup
- Production build, so the round "N" badge is gone.
- Browser at 1920×1080 on a 2× display, recorded at 3840×2160, 60fps. No browser bar, no notifications.
- A real project name in every take. Same one throughout.
- Load default pricing so Unit Price, Total and Grand Total fill in.
- Slow, deliberate cursor. Hold 2 seconds at the start, the end, and every finished state.
Takes
- Basic flow, start to Estimate Results.
- Advanced plan trace with an arc and station points.
- 3D terrain view, slow orbit, cursor hidden, 8 seconds.
- Patio with posts, 3D preview, height slider up.
- Estimate Results slow scroll to Grand Total, then Print.
- If the tool works on a phone, a phone width take of the Basic flow.
- If decision 6 is yes, the Guess the Count wall start to finish.
Still open
- Tool URL for the launch end card.
- Video team capacity alongside Denver and Made Here.
- Estimator-Teaser as an HNA booth screen loop? It is 16:9 and silent already.