Allan Block HNA Opener: Video Directive
The job
80 second opener. Plays immediately before John speaks at HNA. Music only. Ends on the logo, cut to black, he walks out.
No voiceover. No text on screen. No company or ownership story, John does that live.
Project shown: Candelas Medical Center, Arvada CO.
Source files
| File | Notes |
|---|---|
| Allan Block animation | 1920x1080, 23.976 fps. Picture ends 1:11.5, last 2.5 s is black. Audio track is silent |
| BUILD_SET_200622.pdf | 37 sheet engineered set. Raster, but render at 400 dpi and it is sharp |
| Overall site plan PDF | Render at 300 dpi or higher |
| Photos | allanblock.com/gallery. Get originals from AB marketing, the web files are too small |
Running order
| # | Beat | Length | Source |
|---|---|---|---|
| 1 | Drawings | 0:12 | Build set |
| 2 | Dissolve to site | 0:04 | Drawings over the opening drone |
| 3 | Build sequence | 0:28 | Animation 0:03 to 1:01, cut per table below |
| 4 | Finished wall reveal | 0:08 | Animation 1:01.5 to 1:11.5 |
| 5 | Project photos | 0:24 | 17 stills |
| 6 | Logo hold | 0:05 | Then black |
Total 1:21.
Beat 1, drawings
Render sheets at 400 dpi, key the white out, linework on a dark field
Animate the lines drawing on. Not a camera move over a still
Order: sheet 35 tight on the section, sheet 35 wide, sheet 3 site plan, any of sheets 5 to 30 for the elevation
Keep the red highlights. Add no labels or callouts
Beat 2, dissolve
The elevation sheet is what is on screen at the dissolve. Its long shape fits the drone framing
Hold the linework over the terrain a beat, then let it drop away
If it does not line up, hard cut on a music hit instead
Beat 3, cut the animation
| In | Out | What | Cut to |
|---|---|---|---|
| 0:00.0 | 0:03.2 | Drone, bare site | 3 s |
| 0:03.2 | 0:11.0 | Excavator, trench | 4 s |
| 0:11.0 | 0:20.7 | Base pad and aggregate | 5 s |
| 0:20.7 | 0:27.6 | Base course set | 3 s |
| 0:27.6 | 0:33.6 | Compaction | 1 s |
| 0:33.6 | 0:40.5 | Geogrid | 3 s |
| 0:40.5 | 0:47.4 | Block courses | 4 s |
| 0:47.4 | 0:52.5 | Drainage rock | 1 s |
| 0:52.5 | 1:01.5 | Upper tiers | 3 s |
Block courses: two or three at normal speed, then accelerate the rest into one continuous rise. No speed ramp across the whole animation.
Beat 4, the reveal
Animation 1:01.5 to 1:11.5. Real drone footage of the finished walls, the best shot in the piece. Run it nearly whole. Music lifts here, not on the first photo.
Beat 5, photos
15 to 20 images, horizontal, high resolution
Finished walls only. No people, no signage, no logos, no vehicles
1.4 s each. Never faster than 1 s
Straight cuts. Slow push, same direction and speed on every image
One grade across all of them
Mix scale, setting and block color. Strongest image last, held slightly longer
Ask for 30 to 40 candidates so there is room to sequence
Beat 6, logo
Logo on a clean field, hold 4 to 5 s, cut to black. No tagline, no URL, no social handles.
Music
One track that builds. Lift at beat 4. Resolve under the logo. No vocals.
Do not
No voiceover or on-screen text
Do not grade the two drone shots to match. Different days, that is the point
Do not upscale a soft photo. Drop it instead
Deliver
Final with music
Clean version without music
Still of the final logo frame
Schedule
| Milestone | Date |
|---|---|
| Assets to video team | Sept 21 |
| Photo candidates | Sept 24 |
| First cut | Sept 28 |
| Notes back | Sept 29 |
| Final | Oct 2 |
One review round.
Open items
| Item | Owner |
|---|---|
| Who pulls the photos | To assign |
| Original resolution photos | AB marketing |
| Animation project file | AB |
| Original drone clips | AB |
| Stage screen size and resolution | AB |
| Single approver for the review round | Braden |
| End before John walks out, or play him on | John |
Original directive from Sept 18. The cut 2 change list sent later in September supersedes it where they differ.