Content calendar for @allanblockwalls. September 21 through October 17, 2026. Three grid posts and two story sets per week, in date order, alternating across five days. Motion enters in week 3.
HNA runs Oct 21 to 23. The estimating tool goes live Thursday, Oct 22.
Play. Low stakes, high comment volume. Nothing about a product.
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3Do not answer this post. The number is launch day content on October 22, and it only works if it sits for four weeks.
Two option poll sticker, over or under 700, pointing back at Tuesday's post. A day later rather than the same day, so it gives the post a second day of life instead of competing with it.
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5Plant day. Raw phone footage from the Oregon shoot. No edit, no polish. Three or four frames of a place your audience has never seen. This one moves to whatever day the crew is actually on site.
Check the artwork for the fi ligature on "finished" before this posts.
Pain. Name the problem the tool solves, without showing the tool.
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5Question sticker. What do you want to ask an AB engineer? The replies become the October 8 grid post, so you are not guessing at what to answer. Running it a week ahead gives you time to collect.
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2Answer reveal for Spot the Problem, circled on the photo. Keeps Thursday's comments working because the answer never lands in the feed.
Still Standing came out of this slot and moved to the bench below. It needs a new photograph, and that shoot competes with the plant trip and two reel edits in the same three weeks. Schedule it once the photo exists.
Poll, and the first reel. Ask the question whose answers become your launch copy.
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4Save these comments. This is your early access list.
Poll sticker with time buckets, under an hour through more than a day, amplifying Tuesday's post. Screenshot the result. It is a slide in the launch deck.
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4Let the engineer write slides 2 and 3. Do not paraphrase them. A spec that is slightly wrong on this account costs more than the post is worth.
Countdown sticker to October 21 with the booth number. People who tap it get notified when it hits, which is free reach on show day.
1Best asset in the library and the easiest first reel for a new team. The cut does the work, not the edit.
Runway. Point everything at Louisville.
1Cut a second deliverable for the producer: a longer version for their counter screen and trade show loop, plus stills for their sales team. That is what makes this a partnership asset instead of Allan Block content that happens to feature them.
Lock the format now. Episode four will be a less photogenic plant, and if episode one is a bespoke masterpiece that producer will notice the drop. Same shot list, same end card, same length, every time.
Offcuts from the plant shoot that did not make the reel. A good reel always leaves footage on the floor and stories are where it belongs.
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5Highest save rate of the four weeks. Service content is what makes an account worth following between launches.
Booth build and packing. Crates, graphics, whatever is going in the truck. Countdown sticker on every frame.
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2Finished work not scheduled in these four weeks. Saturday is the natural home for the Details Matter series going forward, which carries the remaining four into November.